Christian Chensvold, Associate Editor | Thursday, November 30, 2023
No matter how well you play golf, the learning curve never ends. Sandy Mac Divot certainly knew that, which is how—as the hero of his own comic strip—he was able to deliver entertaining instruction on the game five days a week for 22 years. From the ’50s through the ’70s, the comic ran in the sports pages of 200 newspapers across the country, becoming a veritable mascot of the golfing industry. Now Mac Divot and his stylish entourage are making a comeback thanks to a special caretaker of intellectual property.
The…
apparel definition
Celebrating Its 50th Year, Lectra Continues to Build on a Legacy of Digitalization
Christian Chensvold, Associate Editor | Thursday, November 16, 2023
One of Lectra Vice President of Marketing Ketty Pillet’s most recent daunting tasks has been figuring out how to get the company’s 2,500 employees worldwide to celebrate together at the same time.
Fifty years is an eternity in fashion, and even more so in technology. Which is why Lectra’s success story is practically a tale of immortality. Once upon a time—in 1973, to be exact—twin brothers Jean and Bernard Etcheparre started Lectra Systems in Bordeaux, France, becoming pioneers in the process.
Half a century later, the California Apparel News caught up…
Fashion experts react to Tiger Woods’ Sun Day Red apparel line
LOS ANGELES (AP) — Tiger Woods might still be donning his familiar red polo shirt, but the iconic golfer has taken a bold leap forward with a new logo and clothing line partnering alongside a different company that could elevate his fashion identity.
Woods introduced his lifestyle brand Sun Day Red on Monday evening the day after the Super Bowl and during the middle of Hollywood’s awards season. He’s transitioning to the next phase of his career with TaylorMade Golf after he parted ways with Nike after 27 years.
Some in the fashion community believe Woods can survive without sporting…