Tiger Woods announced his new apparel brand, Sun Day Red, on Monday night in Los Angeles.
The brand, which was created in partnership with TaylorMade, launches May 1 and promises to “bring a new and elevated standard for performance wear and luxury lifestyle fashion,” says a company release.
Initial pieces will feature “never-seen-before patterns, fabrication, and technical detailing” and include not only versatile performance wear but also luxury logo tees, fleecewear and hats. Future plans are for women’s and children’s lines, as well as footwear.
“I have learned so much over the years and have a lifetime of experience adjusting…
LA Fashion Weekend Aligns With LA’s October Market Week
Malibu Road | Photo by Johnny
Dorothy Crouch, contributing writer | Thursday, October 26, 2023
Endless Road Entertainment hosted a soft relaunch of its LA Fashion Weekend Oct. 11 at the 12,000-square-foot I|O Rooftop space at The Godfrey Hotel in Hollywood, Calif. The event blended a Spring/Summer 2024 fashion runway with opportunities to shop brands in a party atmosphere to promote networking and a beauty bar to give attendees a glamorous experience.
California-based brands included Lovlei, Malibu Road, Peelers and Ragdolls. Trends included short dresses paired with shorts shown in bright-pink-and-citrus-hued floral prints. Streetwear inspiration featured prominently on the runway…
St. Joseph’s University students create “5ALPHA,” an athleisure apparel company with a mission
PHILADELPHIA (CBS) — A St. Joseph’s University student is proving it’s never too early to start achieving your dreams.
From college to athletics and building a network with a mission, at just 21 years old Carina Chieffalo already has a very full plate.
“Somebody once told me, you can do everything you want in a day as long as you plan,” she said.
A junior, double-major student at St. Joe’s University, Division I lacrosse athlete, and ROTC scholar, Chieffalo is also the founder of 5ALPHA, an online athleisure apparel company with a mission.
“We have our original shirt, the one…
October LA Market Week Delivers on Celebrity, Energy, Buyers
The vibe was positive as buyers converged on the LA fashion district for Los Angeles Market Week, held Oct. 9–12. By all accounts, the largest and busiest market of the year was well attended as buyers shopped for Spring ’24.
The energy was decidedly upbeat with an abundance of amenities and opportunities for attendees to enjoy, mingle and shop traditional, top-tier contemporary and on-trend luxury collections.
There was a buzz on every floor at The New Martwhich also hosted Designers and Agents; at the Cooper Design Spacewhich hosted Brand Assembly; and at the California Market Centerwhich hosted the fifth annual…
Sustainable Apparel Coalition Rebrands as Cascale
The Sustainable Apparel Coalition is rebranding as Cascale, distancing the organization from a greenwashing scandal focused on its Higg sustainability tools and indicating ambitions to expand beyond fashion.
The organisation, which counts as one of the industry’s most powerful and influential sustainability focused trade groups, has been working to move beyond criticism that its data on the environmental impact of materials is not robust enough to back up consumer-facing marketing claims. Its rebrand comes a little under a year after Higg Inc., a for-profit sustainability analytics platform originally spun out of the SAC, changed its name to Worldly.
But the…
Tiger Woods’ Sunday attire now an apparel line, Sun Day Red
Los Angeles — Tiger Woods’ Sunday red is no longer just a shirt. It’s a brand.
Woods is starting a new year with a new look, announcing Monday evening an extended partnership with TaylorMade Golf to launch a lifestyle brand that will be called Sun Day Red.
Tiger Woods speaks at a news conference ahead of the Genesis Open golf tournament, on Feb. 12, 2024, in the Pacific Palisades area of Los Angeles, sporting the logo of his new Sun Day Red brand.
Eric Thayer/AP
The changes followed Woods and Nike end a 27-year relationshipwhich dated to when Woods turned…
Fashion Techworks Revives the Iconic Comic Strip Mac Divot
Christian Chensvold, Associate Editor | Thursday, November 30, 2023
No matter how well you play golf, the learning curve never ends. Sandy Mac Divot certainly knew that, which is how—as the hero of his own comic strip—he was able to deliver entertaining instruction on the game five days a week for 22 years. From the ’50s through the ’70s, the comic ran in the sports pages of 200 newspapers across the country, becoming a veritable mascot of the golfing industry. Now Mac Divot and his stylish entourage are making a comeback thanks to a special caretaker of intellectual property.
The…
Grab Big Discounts With These Pre-Spring Sales
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Patagonia: Up to 50% Off
Fleece pullovers; (photos/Patagonia)
As of March 27, gear lovers can browse through Patagonia’s online-only sale to find loads of great apparel and gear for half off. That’s mostly for past-season products, including items like fleeces, jackets, snow pants, shorts, and tech tees.
With discounts available on products from fall 2023 and earlier, it’s a perfect time to snag quality gear at reduced prices. Case in point: the Men’s Lightweight Synchilla Snap-T Fleece Pullover, now just $69 after a 51%…