Christian Chensvold, Associate Editor | Tuesday, March 12, 2024
One of life’s great balancing acts is the ongoing war between wants and needs. As 2024 picks up steam, consumer habits that came to the forefront during the holiday shopping season continue to manifest.
According to a recent report from Circanaa leading adviser on consumer behavior and a trusted resource for 7,000 brands and retailers, consumer spending is more rooted in need and practicality than desire and indulgence.
But one nonessential category shows substantial growth and is starting to “eat the lunch” of the apparel sector, according to Kristen Classi-Zummo. The…