In a bid to expand its reach in the two markets, American Apparel has unveiled a dedicated e-commerce site for Australia and New Zealand, where the entirety of its 2024 product line will be available.
Prior to this, the brand had been sold primarily through third-party sites and its parent company’s overarching website, Gildan Brands.
In a release, Chuck Ward, president of sales, marketing and distribution at Gildan Activewear SRL, said the company was “thrilled to increase access to American apparel” in the two regions.
Ward continued: “We will also be bringing our newest collections and styles of American Apparel®…
apparel synonym
What’s Trending in the Apparel Sector? As It Turns Out, Beauty Isn’t Just Skin Deep
Christian Chensvold, Associate Editor | Tuesday, March 12, 2024
One of life’s great balancing acts is the ongoing war between wants and needs. As 2024 picks up steam, consumer habits that came to the forefront during the holiday shopping season continue to manifest.
According to a recent report from Circanaa leading adviser on consumer behavior and a trusted resource for 7,000 brands and retailers, consumer spending is more rooted in need and practicality than desire and indulgence.
But one nonessential category shows substantial growth and is starting to “eat the lunch” of the apparel sector, according to Kristen Classi-Zummo. The…
eBay expands consignment service to include luxury apparel
eBay has expanded its consignment service to include luxury apparel. The move follows the launch of eBay’s mobile luxury consignment service last December, as the online reseller marketplace aims to leverage increasing consumer interest in pre-loved apparel.
Sellers can now request the aid of eBay’s experts to list and sell their luxury apparel on their behalf. eBay’s consignment service, initially introduced last year for handbags, has revolutionized the way luxury items are sold on the platform. This approach has consistently yielded stronger sales outcomes for sellers. For example, a small quilted Chanel 19 flap bag that was consigned via the…
Festival season fails to light up apparel sales, consumer durables shine | News
Sales of apparel were a mixed bag this festive season while those of consumer durables saw an uptick with mobiles, laptops, and air conditioners being in demand.
In apparel, Tier-2 and -3 markets did better for some brands, because these have been witnessing an uptick for the past 18-20 months compared to metros.
“The past two weeks have been good, and we saw a 13 per cent increase in value sales, and volume sales have also been similar,” Manish Kapoor, managing director (MD) and chief executive officer (CEO), Pepe Jeans, told Business Standard.
Tier-2 and -3 cities have done well…