Pasadena Humane’s Rose Parade promo waives adoption fees for large dog breeds – Pasadena Star News

Pasadena Humane’s Rose Parade promo waives adoption fees for large dog breeds – Pasadena Star News

In honor of its “Feed the Love” float participating in the 135th Rose Parade, Pasadena Humane is celebrating canines of all sizes and reminding people that big dogs need love too.

With its “Roses and Wet Noses” promotion, sponsored by the Pet Care Foundation, the non-profit animal resource organization will waive adoption fees for dogs 40 pounds and over from Dec. 15 through Dec. 31, 2023.

According to Pasadena Humane, large dogs make up the majority of their shelter’s canine population. The promotion hopes to shine a light on the many healthy, happy and heavier dogs at the shelter, helping them to find a home.

• For related, see: 2024 Rose Parade lineup: Your guide to every float, band and equestrian unit, in order

“With the holidays upon us, it is a wonderful time to give a shelter dog a forever home,” Pasadena Humane President & CEO Dia DuVernet said. “We hope that all our large dogs are able to watch the Rose Parade from the comfort of their newly adopted homes.”

To sweeten the deal, adopters will also receive a swag bag with goodies for their new furry family member.

All adopted dogs will be spayed/neutered, up to date on vaccines and microchipped. Adopters will receive a free health exam at a participating veterinarian and a discount at the Pasadena Humane Shelter Shop. Adopters living in the Pasadena Humane licensing service area can obtain a dog license at the time of adoption. Normal licensing fees will apply.

Adoptions are by appointment only, which are released every Wednesday and Sunday at 10 am. Walk-in appointments are available during weekend visiting hours, from 2 pm to 5 pm

While there’s more than a century of history between Pasadena Humane and the Rose Parade, its “Feed the Love” float, sponsored by Hill’s Pet Nutrition, will be their first entry since 2003.

In keeping with this year’s musical theme — “Celebrating a World of Music: The Universal Language” — Pasadena Humane’s first float in 20 years celebrates the harmony between people and their pets, and encourages them to adopt from shelters.

Featuring kittens playing and pawing underneath a cat tree and a hungry pooch wearing an “Adopt Me” bandana wiggling its ears while waiting for food, the 55-foot float showcases what it’s like to give shelter pets a loving home.

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